When applying to graduate business schools, students often feel the need to let numbers and accomplishments alone tell their story.  Essays written like professional memos tend to get lackluster results.  Remember, when admission committees are reviewing applications they want to create a class of individuals that will work well with others, have the interpersonal skills to be sought after by employers, and be ambassadors for the school.  Don’t be afraid to let your personality come through the writing and tell an interesting and engaging story.  And yes, make sure you have that killer resume ready to go as well!