Each year, as the leaves begin to turn, college admissions representatives hit the road. They visit high schools and man college fairs, whipping students and families into a frenzy to apply, only to reject a majority of those who do. Some are recent graduates, still green, while others are marketing masters. Students often ask if it is worth their time to attend a college fair or take time out of class to meet with one of these reps at their high school. When it comes time to award “demonstrated interest” points, a campus visit and interview are indeed valued more, but many colleges keep track of any contact with the admissions office. So, it may be worth your while.
Hopefully, by fall of the senior year, students have visited most of the schools on their list and have researched them all. As you begin to fill out applications, you may realize that you don't know as much about the schools to which they are applying as you thought. Have all of your questions been answered or do you have a few more? A college rep visit or fair may be the perfect time to get those questions answered, as well as get one last "touch" with the admissions office.
As a supplementary essay, many colleges ask: “Why do you want to attend Prestige University?” Students who have done their research on the school often have an easy time picturing themselves on the campus and writing about it. Others may need to do a bit more data gathering. These visits can be your opportunity.