This post is an interview with Rich Vancil, a College Matters resource. Rich is a Madison resident and is a career coach for college students, specializing in the “effective networking” part of the job-search process. He delivers his workshops and seminars at the Connecticut College Career Center and Academic Resource office as part of the college’s Distinguished Alumni series.
Q. What’s new in today’s job-search environment for students?
A. Well…technology disruption…of course!
The career platforms (Indeed, CareerBuilder, LinkedIn, etc.) have achieved an impressive “scale” of content and audience, much like Google or Facebook or Amazon. These companies aggregate job listings from job boards, employer posts, and staffing companies. This aggregation is a huge magnet to the job-searcher as a perceived one-stop-shop and “one-click” experience. A downside is that a magnet can also be a black-hole. Resumes go in, but the odds that something comes back out are very low. Example: Bank of America receives about 2 million resumes per year for about 20,000 job postings. 97% of those resumes will be tossed out by software before ever being reviewed by a human. With these odds, it is more critical than ever that the job-searcher identifies and nurtures an “insider” to help them. To do that, they have to network.
Q. Does a student have to know someone on the “inside” personally?
A. Although it certainly helps, you don’t have to know someone personally to network. This means making actual phone calls or leaving voice mails, crafting thoughtful and concise emails, and taking assertive/appropriate follow-up steps. It can be uncomfortable work for the student. It makes them feel afraid and vulnerable. Where do I find these insiders? How do I contact or connect with them? What should I ask them? It’s a scary process, but it’s likely to be the most effective.
Q. What are the colleges and the college career centers doing to help the student?
A. The Career Center is a great resource. And your alumni network is hugely valuable. Learn how to access and nurture this network! I help students on how to do this professionally and effectively.
Bear in mind that the Career Center staff can be spread thin. The national average for all colleges and universities is about 1,800 (!) students to one staff member. At a small top-tier college, the ratio is better, but still, each career-center staffer might have to serve 200, 300, or more very anxious students and parents.
Liberal arts colleges, in particular, are under significant pressure to produce a better “product”… that product being a job-ready graduate that an employer wants to pull on-board.
In response to this, many colleges are scrambling to increase their investments in career-readiness. They are now offering “life-skills” workshops in their resource centers. They are adding subjects such as finance and accounting cohorts to their core curriculum.
At Connecticut College, where I volunteer, a new “Fast-Forward” program has been launched. Students come back to the college during winter break for an intensive week of job-search skills, interview role-plays, presentation skills, and more. I will be on the staff!
Q. What are the successful first steps that a student should take on their job-search path?
A. Begin to develop the networking process skills early. An underclass student should begin to develop these skills during the internship search. This includes learning the tools; getting a sense for the “numbers game” that a job search is (lots of “no’s and lots and lots of ghosts); learning the process of developing a network; becoming more comfortable with professional-grade correspondence and interactions. By the senior year, when the stakes are high, the student is “game-on” ready.
It is not unusual for me to meet with a “Help-Me, Please!” student in March of their senior year. I start off by asking, “OK…. So, what do you have going on?” And a frequent response is, “Well...not that much…but my Dad is REALLY on my case!”
The greatest obstacle to starting is paralysis about personal interaction and networking. Because of that fear and to avoid those process steps, the student quickly turns to the mechanical steps such as submitting resumes on-line. In this way, the student can now respond to Dad: “Well, I submitted 20 resumes this week!” But as discussed above, the results of that will likely lead to rejection, which will lead to discouragement, which could lead to less effort. A bad spiral! But moving out of this and into a virtuous spiral is highly coachable as a learnable skill, and this “Effective Networking” process will become a career-long asset.